YACHT PREMIERE - International Quarterly of 100' Plus Yachts
The mission is to showcase only 100 plus yachts in their entirety, and in all their glory.
This differentiates YACHT PREMIERE from other sources of similar information and is an effort to pay homage to the high standing of the yachting industry.
YACHT PREMIERE is distributed via a diverse mix of channels, including international newstands, the major international boat shows, and a promotional presence in the suites of approximately seventy luxury hotels.
The contents of Yacht Première are entirely and exclusively dedicated to the ultimate in international yachting: 100' plus yachts.
The magazine has been designed to lead readers almost by the hand through an unprecedented behind-the-scenes look at each phase in the construction of their potential object of desire: from initial design briefings, through syling, to the various methods of production, thus providing readers of this photographic odyssey with the feeling that they are climbing aboard for real.
The initial pages showcase yachts already under construction at various boatyards around the world, using ample page space to highlight the characteristics that differentiate each and every project while bringing to the fore the creative capacity of the project designer.
These are the sneak previews through which the reader can visualize and compare how far the construction has progressed. A presentation follows of four to six yachts launced in the previous three months.
Each yacht is fully illustrated across generous editorial space, where images play the primary role in transporting the reader aboard, showing him, from the general to the spcific, the magnitude of the task at hand.